What makes brilliant marketing campaigns?
Brilliant Marketing Campaigns -1
20 Friday Apr 2012
Posted Best of Marketing
in20 Friday Apr 2012
Posted Best of Marketing
inWhat makes brilliant marketing campaigns?
29 Thursday Mar 2012
Posted Long Form Articles
inTags
bankruptcy, Dubai, English in Russia, Extreme Schooling, financial crisis, foreclosure, Grand Theft Auto, home loan, Iceland, India, johan hari, Lawyer, Love and War, marriage, marriage counselling, Middle-East, rent a womb, Reporter, Russia, The Dark Side of Dubai, Video Games addicton
The Dark Side of Dubai – Johann Hari
“Dubai was meant to be a Middle-Eastern Shangri-La, a glittering monument to Arab enterprise and western capitalism. But as hard times arrive in the city state that rose from the desert sands, an uglier story is emerging.”
You can find it here
Love and War
This is the story of a woman who has trouble juggling between her true calling (as a war reporter) and her family. Especially notable is the stark contrast between her professional and personal life. The article makes one admire the courage it takes to do what one really wants and not what’s expected.
You can find it here
My Family’s Experiment in Extreme Schooling
An American moves to Russia on an assignment as a foreign correspondent. He puts his three young children in a Russian school where instruction is imparted in Russian. No translation, no handholding.
You can find it here
What People Don’t Get About My Job: From A(rmy Soldier) to Z(ookeeper)
Best is ‘IRS Employee’.
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Video Games: The Addiction – Tom Bissell
What hobby took over Tom Bissell’s world even more than his cocaine habit? Playing Grand Theft Auto.
You can find it here
Inside India’s Rent-A-Womb Business – Scott Carney
Wealthy Western couples are flocking to India, where the medical tourism industry is offering the best deal on a vital commodity: wombs.
You can find it here
A Lawyer’s Magnum Opus – Wajahat Ali
Could It Be That the Best Chance to Save a Young Family From Foreclosure is a 28-Year-Old Pakistani American Playright-slash-Attorney who Learned Bankruptcy Law on the Internet? Wells Fargo, You Never Knew What Hit
One of the most fun pieces, despite its subject – a newly minted lawyer trying to help a family save their home.
You can find it here
Fatal Distraction – Gene Weingarten
“Forgetting a child in the back seat of a hot, parked car is a horrifying, inexcusable mistake. But is it a crime?”
You can find it here
Wall Street on the Tundra – Michael Lewis
“Iceland’s de facto bankruptcy—its currency (the krona) is kaput, its debt is 850 percent of G.D.P., its people are hoarding food and cash and blowing up their new Range Rovers for the insurance—resulted from a stunning collective madness.”
You can find it here
Married (Happily) With Issues – Elizabeth Weil
The writer grapples with America’s marriage counseling trend by revealing the intimate details of what happened when she and her husband set out to improve their union, and wound up testing it.
You can find it here
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